UI/UX CASE STUDY
Endsleigh Insurance claims page redesign
Role: Lead UI/UX Designer
Collaborated with: Product Managers and In-house Digital Team
Why: The existing claims page on the Endsleigh website had a high drop-off rate and user frustration due to unclear navigation and an outdated design.
What I did: Collaborated with product managers to identify key user pain points, then led a comprehensive redesign focused on clearer information hierarchy, streamlined navigation and a more intuitive layout.
The old claims page caused drop-offs and frustration due to poor navigation and dated design.
A redesign was needed to boost usability, speed up claims and cut support queries.
A user-centered design approach focused on solving the key UI and UX issues.
Clear product categories and structured dropdown navigation which has improved the customer journey with a clean, user-friendly UI and easily accessible information.
